Online reading requires a different kind of focus. We’re easily distracted by ads, chat notifications, and emails, and we have an endless, ever-growing stream of information from around the world that begs for our attention and time.
This makes it hard for you as a writer, blogger, or business owner to attract your audience’s attention and keep them interested and thirsty for more.
This article will help you engage your readers by making some simple changes to your writing style and content.
Make your readers’ life easier
– or don’t bother writing at all. Nobody’s going to read a 20-line paragraph. Structure your content in a way that’s easy to skim and scan on a smartphone or tablet. People want to be able to choose what to read and what to leave behind, and writing novel-like content is turning them away.
Use bullet points, headlines, and strategic formatting
to make it easier for the reader to navigate and understand your content. Highlight important takeaways and write short paragraphs of 4 sentences or fewer.
Be sure to use numbers.
They give people a reason to read because you’re giving them information they can quantify and readily understand. Consider these two headlines:
Ways you can engage your readers and keep them coming back for more
5 ways you can engage your readers and keep them coming back for more
Do you see how the insertion of the number makes this headline so much more concrete, and the whole article a whole lot more valuable?
That’s the power of numbers. People want to know in advance what’s in it for them and giving them numbers gives them this reassurance. They know they’ll easily find tips they can quickly and easily use.
A great tip for ensuring your content is scannable and user-friendly is to re-read only your highlighted content, headlines and subheadings, text in bold or italics, and anything else you’ve drawn attention to through special formatting.
If it gives you the gist of the whole article, then you’ve done a great job!
Write With Style. Take a different road.
Engaging a reader is about offering something new. Something they’ve never heard or thought of before. It might be hard depending on your subject matter or business niche, but it’s nonetheless possible.
Use a metaphor to speak for a well-covered topic and don’t be afraid to contradict ideas and trends everybody else seems to agree with. Take the road less traveled and speak from a place of confidence.
As long as you back your claims with facts and arguments, there’s nothing to be afraid of. Your readers will be exhilarated to read something fresh, something daring!
Set the Right Tone and Have The Best Emotional Involvement
If you’re the blog author for a multinational company, too-casual language is a big no-no. It sounds unprofessional and makes your company seem unreliable.
On the other hand, if you’re a food blogger and your writing is filled with scientific jargon or too much historical information, this will distance you instead of bringing you closer to your audience. To engage your readers you need to speak their language.
Tone is the personality of your writing. It’s how you sound in your readers’ minds and how they picture you. Decide whether it is going to be defined by its humor and wittiness, its astuteness, or its neutrality.
Implement these three tips and you will have more people reading through your content!
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